Sky could launch its 3D hi-def service next year in cinemas while consumers catch up on buying new 3D TV screens.
Sky is committed to launching the new service in 2010 but may have to take account of slow take-up of 3D screens, said Brian Sullivan, managing director of Sky's customer group.
Brian told Wotsat.com: "We will absolutely be launching a service in 2010 and that service will
be fundamentally different from the services we offer today.
"We are building our capability and we will be showing our first
end-to-end sporting events soon, but I would not be surprised if the
service materialises first out of the home, because it's also a question
of consumers changing to the new 3D screens."
Speaking at this year's IBC broadcast technology exhibition in Amsterdam, Brian said the 3D service will be based on the new Sky Guide rolled out to HD boxes this year (well, most of them so far).
However, it will feature floating 3D menus, as demonstrated by NDS at the show, along with some natty designer-style 3D glasses.
He added: "At some point HD is going to be the minimum acceptable standard and 3D's going to be the cream on top of that.
"Our HD box we over-specced to an unbelievable degree because
we do not want to go through another box replacement cycle. We can't!"
Posted by eric fae drumbrae (127.0.0.1) on September 23, 2009 at 11:39 AM BST #
Isn't about time magazines like Wotsat started investigating and reporting on the poor quality of Sky's boxes.
Or is it their job just to print press releases and help manufacturers sell more product?
Posted by Andy Beckett (127.0.0.1) on September 23, 2009 at 11:49 AM BST #
I got the glasses & saw no 3d nor did my wife or 20 yr old g/son
wrong shade of glasses???
Posted by george (127.0.0.1) on September 23, 2009 at 12:12 PM BST #
they cannot get new viewing cards to work in set top boxes
they cannot apologise for taking the money and wasting your time
they can charge premium rates to talk to customer teams who have to post forms to their techie dept but cannot fix a problem, tell you what the problem is or when it may be fixed and they do not offer compensation other than in the form of
inviations to your friends to get sky, as if!
3D will just me more frustration and disapointment at yet another multi nroom charge which would be only £10 /month on top of multi nroom on top of HD
WRITING THIS I REALISE I MUST BE MAD TO EVEN CONSIDER IT!!!!!
Posted by noel (127.0.0.1) on September 23, 2009 at 09:11 PM BST #